Moody's Message: Marketing For The Disability Sector, kick off 2019 with a bang
There’s no doubt the NDIS has been ground-shaking for many disability service providers. The change has been so stark that some of you have told us at NDS that you’re battling to stay upright in this new market.
In reality, there is no time to waste. Providers must adapt to the new state of play if they hope to thrive in the future.
But where to start? With the introduction of the NDIS, a key change is the need for providers to proactively attract and retain clients.
The need to tell your story is now a vital means of survival. According to National Disability Services’ State of the Sector Report 2018, 13% of operators have discussed closing in the past 12 months – 4% more than the previous year.
For some, this means a need to focus on marketing for the first time.
Marketing is a vital component of today’s toolbox. Communications rank first along with information and tech strategy as business capability areas where providers need the most improvement.
In this new, competitive environment, clients will head to providers with a high profile and clear point of difference. These providers best understand their story and how to tell it; the ones who can best market themselves.
There are clear, cost-effective places to start building recognition and your reputation. Focus on fostering your client base and building strong, emotional bonds with existing clients. Word of mouth is as important as any other communication channel for promoting your organisation. The best way to generate positive word of mouth is to have satisfied clients, a clear purpose and passionate staff.
NDS is committed to supporting service providers to transition proactively through learning and development offerings and by affordable access to Lumin, which is supported by funding from the Victorian Government for our Sector Development Project.
Lumin is an online capacity building platform that provides marketing, social media and communications training for the community and social change sectors.
For a limited time, NDS in Victoria has partnered with Lumin to provide highly-subsidised Lumin memberships to NDS member organisations. Through Lumin, providers can improve their communications ability and get a head start on the core skills that will see them thrive.
Interested in finding out more on your path to promoting quality services? Read more and register here.
And start 2019 off on the right note!
See you next month.