Marketing in the NDIS
Marketing in the NDIS is a recorded webinar series designed to support providers operating in an NDIS environment to understand marketing theory and how to apply it to their organisation.
Attendees are introduced to the stages leading to the development of a marketing plan and an understanding of the information that they will need to ensure it meets the needs of the organisation's transition efforts.
They will also learn how to identify the traps and pitfalls of developing a marketing plan and identify the skills required to measure the successful implementation of the plan.
Webinar 1 - How to get marketing on the agenda of your organisation
Many organisations seeking to work within the NDIS are still hesitant or don’t know where to start in outwardly marketing their services. Often, the biggest blocker can be the board or senior management that may still see marketing as an expensive, shiny proposition.
This webinar seeks to educate participants about how to change the internal resistance to marketing and to provides practical tips on how to begin the marketing strategy development process.
Webinar 2 – How to develop a marketing strategy
This second webinar focuses on understanding each organisation’s vision and mission and seeks to prepare a strategy document that will dictate all external marketing tactics.
Webinar 3 – Tactics for your marketing plan
The third webinar seeks to highlight the communication tactics available and to provide key points on how to implement each one.
Webinar 4 - Aligning your marketing tactics with your business objectives
The final webinar supports organisations that have developed their marketing strategy and understand the type of tactics they can use. It is about educating the audience on how to choose tactics that align with the business objectives of each organisation.
Program Facilitator: This program is delivered by ThinkHQ - a Victorian Based Full-Service Communications Agency. The team’s collective experience extends beyond just marketing and public relations, to internal and corporate communications, event and project management, and philanthropy and fundraising.
Participants completing the program will have a clear understanding on how to utilise the marketing tools and resources that include:
- Analysis of value proposition
- Identification and analysis of client groups
- Analysis of marketing opportunities
- Developing a brand positioning matrix
- A draft Marketing Plan for their organisation
Who should attend?
This program is relevant to marketing and communication staff as well as managers of small to medium sized organisations. Also relevant to CEO/Board members of organisations wishing to develop a hands-on approach to marketing for their organisation.
Victorian provider: $70.00 incl. GST subsidised through the Victorian Government Sector Transition Support Package
Providers outside of Victoria: $135.00 incl. GST subsidised through the Victorian Government Sector Transition Support Package.